BMW India Opens New Dealership in Ludhiana

BMW India recently announced about the launch of their new dealer outlet in Ludhiana. The outlet, known as Krishna Automobiles will bring BMW’s service and sale standards to Ludhiana as well as the same international experience offered by all BMW dealerships.

The new Krishna Automobiles workshop and showroom is located on Dhandari Kalan, GT Road. Sachit Passi, the managing director of Krishna Automobiles heads the new dealer outlet.

Meanwhile, the president of BMW India, Dr. Andreas Schaaf, said that BMW India leads the luxury auto market in India. The main factor when maintaining this position is to develop BMW dealerships which all of world-class quality at all of their vital business centers pan-India. Punjab is a big contributor to their company, and they are positive that Ludhiana will help push this growth significantly.

Krishna Automobiles is quite an experienced partner for them. It will reach out to their esteemed clientele in the area and they will together offer a unique BMW experience as well as high class services to the area.

The dealership is spread over a 38,000 square feet area, with an integrated modern showrooma and a facility for after-sales service, which features an inventory for spare parts along with service bays. The showroom design has been based on the concept of Urban Street Display, a signature layout of the company and Reception at the Car, having and after sales and sales desk and consultation lounge close to display area. The showroom has a capacity of displaying seven cars, whereas the workshop has 26 bays for servicing with a capacity of servicing 100 cars every day.

The MD of Krishna Automobiles, Sachit Passi, said that Krishna Automobiles has enjoyed a long standing and successful partnership with the luxury manufacturer. By launching their new dealer outlet in Ludhiana, they are proud to take this partnership to next level, extending their reach to more valued prospects and customers in Punjab. They share the business outlook of BMW India, and are looking forward to their continued joint success.

The new outlet will employ 30 people. Like every BMW dealership, this dealership has also provided their staff with intense training in managing service, sales, business systems and spare parts, for ensuring that their customers get world class before and after sales experience of ownership. A service engineer team was also trained at the company’s training centres in Germany, Malaysia and Singapore.

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