Global automobile manufacturer Ford is likely to roll out its innovative compact SUV (sports utility vehicle) EcoSport by the end of June 2013.
As per sources, “After conclusion of the operation, the auto firm will formally introduce EcoSport in the domestic market. Most probably by the end of June this year, it will be rolled out.”
On Friday, the well known car major made an announcement that a drive in regard to the introduction of this much awaited sports utility vehicle (SUV) will get started from the month of May.
Under the operation, the firm will pick 100 customers who will obtain the chance to drive the SUV and share their thrilling knowledge.
Mr. Joginder Singh, Ford India President and Managing Director (MD) stated that around 100 customers will be chosen by a panel of adjudicators.
The partakers have to upload their opinions regarding the new car on www.Ecosportdiscoveries.co.in that will be assessed by the judges.
The drive will take place in around twelve cities commencing from the national capital and Mumbai. It will be a type of road concert. The firm also introduced Ecosport Urban Hub with the aim to connect more and more people.
Mr. Joginder Singh also said that they’re eager to go live with their game modifier EcoSport at the EcoSport Urban center as they bring our urban sport utility vehicle nearer to their consumers.
“Consumers across these 12 towns will have a chance to witness, touch and enjoy their EcoSport every weekend resulting in the launch,” Mr. Joginder said.
Mr. Joginder also said, “We have taken a pace further by offering them a chance to drive and enjoy the EcoSport out in the open and share their product knowledge.”
The EcoSport array will consist of 4 trims, offering consumers’ an option of 3 engine choices (a 1.0-litre EcoBoost, 1.5-litre Petrol and a 1.5-litre diesel engine) comprising manual transmission and an automatic transmission choice in petrol edition,” Mr. Singh also said.
Stay tuned to get more updates on this.