GM India to concentrate on north-east market for more growth

Auto giant General Motors India will be concentrating additionally on the North-East zone as a latest sales study carried out by them depicted that the area is likely to grow in a significant manner more than other zones in the nation.

The well known US automobile manufacturer is anticipating an expansion of approximately 8% in the existing year (2013) from the North-Eastern section.

At this time, the North-East zone puts in around 3% of the overall sale facts and approximately 32% of overall sale figures from the eastern area where Assam adds the big portion.

According to reports, the small vehicles including the Beat and the Sail hatchback are enjoying optimistic demand in the area together with the Sail sedan.

GM India to concentrate on north-east market for more growth

With the aim to gather additional sales in the sluggish Indian automobile business, General Motors India has already rolled out new franchisees in Nagaon and Tinsukia and shortly will be introducing latest ones at Jorhat as well as Tezpur.

Mr. P Balendran, vice president (VP) of GM India stated, “North East is a significant as well as budding growth section for the company. In terms of sales, it adds around 32% of the overall sales in the Eastern area with Assam bestowing a key portion of the share.”

The North East area has always been slightly behind in terms of advancement as against the rest of the nation and it seems that an augmentation in demand for vehicles has just commenced in the area

It is expected that General Motors India wishes to make the most of the condition and make its attendance felt in the area and get a sturdy grip prior to its competitors.

The company, which had established its initial showroom in the area in the year 2004, is also flourishing its system in the North-Eastern section.

“We have freshly launched innovative showrooms in the towns such as Nagaon as well as Tinsukia. We will soon launch 2 additional new showrooms in addition to service outlets in cities such as Tezpur and Jorhat,” Balendran added up.

At present, the company possesses 14 sales points and service outlets in the said zone.

The firm presently owns a storehouse in the city of Guwahati with an overall capacitance of 350 vehicles.

The Eastern area for the company consist of states such as Assam, Manipur, Nagaland, Arunachal Pradesh, Jharkhand, Bihar, Orissa, West Bengal, Sikkim, Mizoram and Meghalaya.

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