Harman International Industries have announced its entry into a multi-year distribution agreement with Sahil International to market and sell its products in India.
After the agreement, Sahil Industries will be now the exclusive distributer of Harman International in India and will be responsible for sale of JBL, Infinity and JBL Selenium series of aftermarket branded car audio products.
Sahil will also be marketing other Harman products including its HARMAN home and Multimedia products placed under JBL, Harman/Kardon, AKG and Infinity brands.
Harman and Sahil International have already experienced a long and successful business relationship. Sahil International is also the exclusive representative of the HARMAN lifestyle brands in India and has also made its place among the leading consumer importer since 1999. The association with the Sahil has helped the company to create a strong presence in the Indian market. With the local expertise and hold of the Sahil International brand in India, HARMAN International will be using it to expand its current market hold in India.
President of HARMAN’s lifestyle division, Sachin Lawande said that they are pleased with the relationship and support they have received over the year from Sahil International both in the areas of their marketing and sales expertise. He further expressed his hope that with the collaboration company will grow together in the Indian market expanding its product demand.
Director of Sahil International, Sahil Sani said that this is an important occasion for their company and the fact that Harman’s technology and Sahil International’s local presence has made the Harman brand a leading choice for the audio solutions in the Indian market.