The official partner of ICC Cricket World Cup 2011, Hyundai Motors India Limited are hoping that during the world cup, the demand for their cars increase. For this very purpose, Hyundai has provided the players in the World Cup the services of their cars for traveling. Also the ICC officials would be using these cars for their jaunts during the World Cup. The company has also ensured that its new Hyundai Sonata as well as the Hyundai Santa Fe are on display in the capital’s T3 airport. Moreover, the company is luring customers into its show rooms by having many contests as well as the prospect of winning a ticket for the final and so on.
Hyundai is also looking to build a good bond with the buyers in this country since the company believes that it should build a bond with its customers in order for them to have complete faith in the company’s products. It is speculated that Hyundai would be launching 3-4 new vehicles in India in 2011. Their small car, which would be slotted under the Hyundai Santro would also be, most likely unveiled in 2011. The company as of now hasn’t so much as confirmed this news.