Japan’s auto giant Honda, which is presently trying to make its presence felt in the Indian market, recently appointed Jnaneswar Sen as Honda Siel Car India’s, Senior VP of Sales and Marketing. Sen has been working with Honda for more than four years now, and as the VP of Sales and Marketing will create as well as implement strategic marketing and sales initiative for Honda in India.
This move by Honda comes as the company enters their crucial phase of India strategy by launching their first car for the mass market called Brio hatchback. While this small car was to be launched a while ago, different issues kept cropping up and delaying its launch.
Honda has had a strong presence in the under Rs.10 lakh sedan market, however their City model has been seeing flat sales in spite of the market growing rapidly in 2010. Honda will now look at carving a bigger market share as well as increasing the strength of their brand in India. Jazz, which was Honda’s first foray into the premium small car market, did not manage to do well in the market.