With the rising number of car thefts in India, Godrej Security Solutions (GSS) launched the first car safe in called Motormate. Inside the Motormate, customers safeguard their valuables like cash, wallets, mobiles phones, debit / credit cards etc in order to prevent from getting stolen away when they are on roadtrips, or had parked their vehicles in the parking, office or anywhere else.
Commenting on the launch, Mr. Mehernosh Pithawalla, Head – Marketing, Godrej Security Solutions said, “At GSS, we have always believed in foreseeing and anticipating consumers’ needs and requirements. It is natural for car owners to leave their cars unmanned on the road or at parking lots at malls, offices, other public places. Thieves today target car owners who leave valuables like cash, wallets, GPS systems, debit/credit cards behind in the car’s glove-box.
The glove-box is usually flimsy and can be broken with simple instruments. This situation gets car owners concerned about the security of their valuables when they are on the move. To address this anxiety and counter unauthorized access, after extensive consumer insights, Godrej Security Solutions launched MOTORMATE – a reliable way to protect valuables inside a car in the absence of its owner. We felt this was the right time to launch MOTORMATE in India as there is a potential market for the same.”