Jaguar, which is ready to roll out the highly awaited innovative F-Type, has currently made declaration regarding the particulars of the international promotion and advertising operation ‘Your Turn’.
The 2014 F-Type symbolizes a comeback to the firm’s region: a dual-seater, translatable sports vehicle concentrated on presentation, quickness and driver relationship.
The said vehicle will be obtainable in 3 different versions comprising F-TYPE S, F-TYPE in addition to the F-TYPE V8 S.
As per reports F-TYPE S carries an opening manufacturer’s suggested retail price (MSRP) of around $69,000 and will be in the United States market showrooms by May 2013.
Mr. Adrian Hallmark, Global Brand Director of Jaguar stated, “We have rested on the company’s sports vehicle legacy that stretches more than 75 years, and in the F-KIND we have reignited the blaze.”
“The Jaguar F-TYPE sports vehicle – not planned to be like anyone else’s sports vehicle – is ultra-specific, influential, bodily and most of all it senses energetic. The drive absolutely personifies all the company’s values.”
The multi-channel universal movement will consist of incorporated activity crosswise television, pictures, print, digital, mobile and tablet, in addition to web and mobile technologies for interactive social networking.
Spark44, the key strategic communications partner for the company, was accountable for the imaginative emplacement and approach, experience structural design, internet site design, and all resourceful executions.
“The incorporated drive attempts to connect clients with a stress on the F-TYPE car’s recital, sound, appearance and feel,” stated Joe Torpey, Communications Manager, Jaguar North America.
”The initial commercial, “Great Expectations” is the first of 2 television spots, and aired last night during the term culmination of ABC’s ‘Once Upon A Time’.
MyTurnToJag is a social media competition where the company’s buffs and social media buffs can forward a tale explicating why it’s their turn to drive the brand new F-TYPE. 4 champions will be chosen based on their submission, and the company will curate a wonderful drive for every victor in different areas of the country comprising Los Angeles, New York, Miami as well as Chicago.