Mahindra & Mahindra recently launched their new Verito in Kerala. The company’s Automotive Division’s General Manager of Marketing, Ravindra Shahane, was quoted as saying that the Kerala market is quite important to them, especially where their passenger sedan is concerned. Because of the exceptional growth of the Mahindra Logan in the fiscal year, they have almost doubled their market share in Kerala.
The new M&M Verito has retained most of the well received features of the Logan, and has also added new styles including some important changes, said Shahane, who also added that their new model will rule the sedan entry level category, where Indian consumers are concerned.
The Mahindra Verito is competitively priced at around Rs.5.62 lakh for the diesel variant and Rs.4.82 lakhs for the petrol variant. Shahane also said that the Logan saw an increase of above 160% in Kerala for the 2010-11 fiscal year, doubling the sedan’s market share.