Nissan Motor India Private Ltd (NMIPL) announced its hightest sales figure for a month in India recording 5880 units sold during the month of March.
The March 2012 sales figure stand up at a staggering 180 per cent growth in comparison to the March 2011 stats of 2,101. This is higher than the Japanese automaker’s last month’s statistics recording 5,371 cars sold in Feb.
For three consecutive months, the company has sold over 5,000 units each, January marking the beginning of the record month. This makes the Japanese automaker, the leading market infiltrator in India in the period of past 12 months.
Nissan Motors sold 33,275 vehicles in current fiscal year shattering the 13,043 mark of the 2011 fical year, thanks to the indigenous hatch, Nissan Sunny accumulating 14,164 units since it was introduced in September last year. While the hatch Micra added to 18,650 unit sold during the period 2011-12 in comparison to the 12,315 Micras that were sold during the 2010-11 period, while another model sold 461 units.
Nissan added a diesel trim of the Sunny sedan in Jan this year. This new Japanese sedan accounted for 4,153 sales, leading the market before the Micra hatch, which recorded 1,680 units. While products like the Nissan Teana, X-Trail Sport Utility Vehicle and the 370z sportscar added up the remaining numbers.
On achieving the remarkable success in India, Mr Ishida Takayuki, Managing Director, Nissan Motor India Private. Limited, commented “Our sales figures in the last 12 months showcases that Nissan is a brand that is constantly capturing the share in Indian markets. Shattering the 5,000 unit record in under 20 months of business, and improve over it in 3 consecutive months is a blistering achievement for the enduring expansion of Nissan motors in one the most vital emerging markets.
“Our dedication to supply reasonable and pioneering vehicles in the Indian market has recorded staggering sale records during the previous year and, significantly, indigenous variants add up to over 90 per cent of the overall sales figure. The volume driven segment growth are manufactured locally at our Oragadam plant near Chennai. From autumn of 2012, we shall add to the lineup the top-of-range Evalia urban-class vehicle to Nissan’s Indian portfolio, thereby allowing our esteemed customers a wider range of choices.”
Mr G.M. Singh, Vice Chairman & Managing Director, Hover Automotive India (HAI), Nissan’s sales and marketing partner in India, commented on this, saying “The unparalleled sales figures speak for themselves, the customer fulfillment and trust in the Japanese automaker and Nissan is committed to pioneering innovation in its future models for the market, India being most significant. The Nisan Sunny sedan and Micra hatch have previously achieved great recognition as premium cars that are accessible and reliable and we target achieving better success in our expedition in India in the upcoming year.”
Sunny sedan and Micra hatch are both indigenous models that have established themselves as one of the most favored vehicles in the respective segments. Both of Nissan’s domestic products have received tremendous praise from the automotive critics and consumers.
The Nissan Sunny won the Economic Times Zigwheels Award for being the ‘Best Entry Sedan’ of the year. Moreover, the Micra was chosen as the top car in the premium compact segment with a score of 857 out of 1000 by the J.D. Power Asia Pacific 2011 India Automotive Performance, Execution and Layout (APEAL) Study. Micra was crowned in 6 of the 10 classes including vehicle exterior; audio/ entertainment/ navigation; seats; HVAC; visibility and driving safety; and fuel economy in the study competing against 8,000 new car customers in 2011 across 20 cities in India.
The Japanese automaker highlighted its success in India when it unveiled the Evalia urban-class vehicle at the 2012 Auto Expo in the capital. Ranbir Kapoor took the wraps of this Japanese SUV.
Nissan also announced the complete lineup for Indian along with the spectacular GT-R sports car and the clean-green Nissan LEAF, regarded as the world’s first ever 100 per cent electric, zero emission, family car.