Datsun was an automobile marque of 1930’s. Going by the name DAT Motorcar Co., the company was taken control by Nissan Motor Co. in 1933. With famous models like Fairlady and 240Z coupe to its name, Datsun phased out in 1986.
Nissan delivers premium class hatch in the Indian market, like Micra and Sunny. However, now the Japanese carmaker is looking to make ground in developing countries for cheaper variants, but under a different badge. It plans to launch cheaper automobiles tailored for emerging markets under its old Datsun brand in 2014, the Nikkei newspaper reported on Thursday.
Japan’s No.2 automaker plans to maintain its image of premium class hatches, and hence will deliver under the badge of Datsun. Priced around 3 to 4 lacs, the company expects to sell 300,000 units under Datsun.
Nissan already has partnered with Ashok Leyland Ltd in India and recently announced factory in Brazil. It also aims at expanding to other emerging markets including Indonesia and Russia, with the cars made in domestic markets. In India, Nissan will use Oragadam plant near Chennai for making Datsun Cars. This plant is already a platform for Micra and Sunny.