Ssangyong Motor, part of the USD 16.2 billion Mahindra Group, announced, the company sold a total of 14,092 units in November 2013 – 6,540 units in domestic sales and 7,552 in exports, including CKD kits.
Its sales in November exceeded 14,000 units for the second consecutive month, highly increasing by 17.9% from a year earlier and by 21.6% on an accumulated basis. This continuous sales growth was driven by robust sales of the Korando family brand including the New Korando C.
In particular, the company posted its second consecutive month of record domestic sales at 6,540 units in November. Sales increased by a substantial 48.5% over the same month last year and by 35.6% year to date, showing the highest continuous growth among the domestic automakers. The company sold 6,202 units in the domestic market in October 2013, recording the highest ever monthly sales in 7 years since December 2006 at 6,534 units.
While its domestic sales continue an upward trend in each category, the Korando C and Korando Sports led the sales momentum with a rise of 7.9% and 101.7% respectively compared to the same month last year.
Ssangyong’s exports in November recorded 7,552 units backed by continued sales growth in the Russian and Chilean markets. The cumulative exports during the period from January to November this year rose by 12.8% year-on-year despite priority being given toward meeting increased domestic demand.
Sales in key export markets including Europe and China increased greatly thanks to increased shipments along with the successful global launches of the New Korando C since September.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “Ssangyong’s monthly domestic sales set a record for two month in a row since 2006 led by robust sales of refreshed models, and its global sales exceeded 14,000 units for the second straight month,” adding, “We will make our best efforts to expand production volume to supply vehicles to customers in a timely manner.”