Audi is quick pacing in the Indian market, and expanding its menacing ‘Q’ lineup. After the TT sportscar and A4 luxury sedan, this is Audi’s third offer for Indian market in 2012. Joining the bigger brother Q7 and Q5, is the newest and smallest member of the luxury SUV family, the Audi Q3.
Though it is the entry-level SUV on Audi’s Indian portfolio, don’t mistake it to be any less intimidating. And the word comes from the brand with four rings, that the Q3 is making its way to India toward June end.
Mr. Michael Perschke, Head, Audi India, said, “The overall market scenario is challenging. The rising fuel prices, depreciating rupee, changing registration taxes in various states as well as reduction in retail loans have severely impacted the automobile industry but in spite of these challenges we are confident about our growth in India. With a slew of new product launches – Audi TT in March, new Audi A4 in May and Audi Q3 in June, we are still maintaining our forecast and will achieve our sales target of 8000 cars for 2012.”
In Indian market, the Audi Q3 will face serious competition from its German rival, the BMW X1. Since the X1 is cheapest offer from BMW lineup, Audi will have to aggressively price the Q3 in order to generate sales. We can expect a price range of around Rs 30 lacs for the entry-level Audi SUV.
The Audi Q3 sports a 2.0-litre TDi diesel motor good for 174 bhp peak power and 380 Nm torque. Transmission options include a seven-speed automatic dual clutch DSG gearbox and manual S- tronic mode with the Quattro all-wheel-drive system. With the success of the BMW X1 in India, Audi will have to gamble with an aggressive pricing and improved drivability of the Q3. Watch this space for official launch soon.
After the successful run of Q7 and Q5, the countdown has started for the launch of next luxury SUV from the German auto-giant. The newest member of Quattro family, the Audi Q3 is apparently targeting for younger buyers, given that the luxury Crossover will be positioned as the entry-level product for the Indian market. Coming as an entry-level luxury crossover, the Q3 will go up against the BMW X1 and yet to be launched Mercedes B-Class.
Expecting a launch in upcoming days, the Q3 is apparently targeting new young buyers who will pick the brand with four wings for its aggressive price tag in comparison to its German counterparts. This makes the Q3 a very vital product in the lineup of Audi India. To bring down the cost of the German luxury SUV, Audi will bring the Q3 via Complete Knockdown (CKD) kits and assemble the crossover at its Aurangabad plant. With revised excise duty on CKDs, the price of Audi Q3 is expected to be around Rs 30 lacs, which puts up a great threat to the X1 and B-Class.
Audi will offer the Q3 in both petrol and diesel variants. For the diesel trim, Audi offers a 2-liter TDI turbo diesel motor pumping out as much as 177 bhp and 350 Nm of torque. While for the petrol trim, there is a 2-liter TFSI turbo petrol motor thumping as much as 200 bhp and 300 Nm torque. There is no word for a beat-down version of the engine as Audi is trying to keep the luxury crossover quotient intact. Mated to the engine is a 7-speed automatic DSG dual clutch transmission. Audi will also offer the Quattro all-wheel-drive system that will make it a notch higher than the BMW X1. Other standard features include LED daytime running lights and start stop function. The Panoramic sunroof comes optional for higher end models
The German automaker targets a sale of 8,000 units in the current calendar, and the Q3 has a major role to play in achieving this goal.