Over the past few years, sports utility vehicles have gained popularity in the country and more automobile manufacturers have ventured into the country with their diverse line-up of SUVs. Now is the time when the demand of sedans and hatchbacks have somewhat deteriorated and on the other side, the demand for SUVs have been surging at an impressive rate as more and more people are preferring a sports utility vehicle over a normal sedans or hatchbacks.
SUVs are usually designed to be mean and tough and this is one reason why most people prefer SUVs over other cars as it gives a meaner appeal to the passenger and the driver seated inside. Mahindra and Mahindra was one of the first car makers to bring their SUVs and many other big names followed. Now the SUV market of India is a battlefield where Audi, BMW, Toyota and Mahindra are considers as the prime contenders. These companies have set a benchmark for themselves in the Indian automobile which is said to be one of the most blossoming and flourishing automobile markets in the world. Many automobile heavyweights have ventured into the country along with their counterparts and are actively involved in huge sales and production of their respective models.
Toyota recently unveiled the new Fortuner which is meaner than its predecessor and the surge for the demand of this is car so immense that Toyota has given out a statement saying that they are receiving at least 100 bookings per day on a daily basis as the new Fortuner comes with advanced ergonomics and the interiors as well as the exteriors of the car have been revamped to a great extent thus generating a hype amongst Fortuner enthusiasts. The company has even said that despite of increasing the rate of production of the car by 1000 units, they are finding it tough to cope up with the ever-increasing demand for the new Fortuner. Not only Fortuner but the newly introduced Xylo as well as the XUV500 have also received wide response and the demand for these cars has also soared to a great extent.
In fact, Mahindra is now in a fix as the demand for the new XUV500 has surged to 25,000 units over a span of just 10 days and they are facilitating mass production of their cars. So now they have finally decided upon a tentative figure of production of the new XUV500 and have given out a statement saying that they will be boosting up the production rate to approximately 3000 units per month or even 4000 units.
The rage of SUVs has been setting since a long time now ever since Tata and Mahindra became the first to launch their SUVs, Safari and Thar Jeep. Thus one can expect to be made to wait for a long time in case they are planning to buy an SUV for themselves as these cars are really hot property nowadays and most of the people go for SUVs over other cars.
This is the first time that Mahindra is getting the voice command technology on its new Mahindra XUV500. Previously there was no voice command technology in any of the Mahindra cars expect the very stylish and highly sporty Scorpio SUV. The voice command feature of the Scorpio was not very good and it could only alert the driver and the passengers to put on the seat belts or weather the doors are closed or not. The newly launched Mahindra Xylo also has this technology, but the voice command feature of the new Xylo is far more advanced compared to the one seen in Scorpio.
Mahindra is planning to include high featured voice command in the XUV500 somewhere around October this year. This high featured voice command system will instruct the driver to start the wipers, handle the cell phone, manage the sound system, headlights and some other features only through voice instructions. This new system will be having some rich features, which are already getting good response in the global market. The system is also capable of understanding Indian accents.
The Mahindra XUV500 is already getting a thumping response from the consumers. It has already registered more than 25,000 bookings in the second phase in just 10 days. It is fitted with a mHawk engine, which is one of the most powerful engines in the market today. The engine is capable of delivering a max power of 140bhp and a peak torque is 330Nm. It has been mated to a six-speed manual transmission. The most interesting feature about this car is that in its navigation it has got info on more than 1.5million kilometers of Indian road through GPS. For business class people it has a laptop holder as well. It will be available in Satin White, Volcano Black, Amazon Green, Moondust Silver, Tuscan Red, Opulent Purple and Dolphin Grey color options.
The vehicle is Technology exemplified and at its luxurious best. The Mahindra XUV500’s authoritative exterior promises unbridled excitement and the technology built into the car ensure that the performance of the car lives up to the promise.
It also has Blue sense technology and some intelligent features like rain and light sensors. It has electronic stability program like anti-braking System, electronic brake-force distribution and Rollover Mitigation and Traction Control. All the controls are mounted on the steering wheel so the driver does not have to stretch his/her hands.
Mahindra and Mahindra Limited, the part of Mahindra Group, a $12.5 billion firm declared that Amit Mate, technology consultant from Kolhapur has been chosen as Grand Prize Winner for pioneering Guess the Price Contest for Mahindra XUV500. The Mahindra XUV500 key was given to Amit Mate at a function held at Mahindra Dealership, Pune. Fascinatingly, the company adopted a groundbreaking and untraditional approach to the introduction of Mahindra XUV500 selecting to set free the power of interactive social and online media for increasing decibel levels for Mahindra. The challenge was a grand success with 6.5-lakh visitors, who helped unlock the webcam feed and reveal the all new Mahindra XUV500. After receiving the keys, Mr. Amit Mate said that it is a dream come true for him, as he has been a keen Mahindra enthusiast.
Mr. Vivek Nayer, Senior Vice President Marketing at Mahindra and Mahindra Limited, Automotive Division said that they would like to praise Mr. Mate for this contest. Mahindra and Mahindra Limited is a flagship company of Mahindra Group and a multinational company situated in Mumbai, India. The company was originally incorporated in the year 1945 in Ludhiana by two brothers named J.C. Mahindra and K.C. Mahindra along with Malik Mohammed. After India gained independence, Mr. Mohammed emigrated to Pakistan where he became the first finance minister of the nation. The Mahindra Group operates in key industries, which drive economic growth, enjoying leadership position in semi urban and rural financial services, tractors, vacation ownership, utility vehicles, IT and more.