Cars which were launched in the month of August 2011

The month of August saw the launch of many cars in the Indian automobile scene. Some priced just right whereas others being first time attempts by the manufacturers, some CBUs while the others being plain home made attempts while others preferring the CKD unit. August was a real busy month for automobile enthusiasts and so does the month of September 2011 promise. Here is a list of the cars which were launched in the month of August 2011 and which the buyers can now buy off the shelf.

Tata Aria 4×2 :

The launch of the Tata Aria 4×4 last year didn’t set the sales chart on fire primarily due to its steep for a Tata pricing. Tata Motors, in a bid to reclaim some moolah, have gone in for the 4×2 variant of the Aria thus making it somewhat value for money proposition. So, last month, the manufacturer brought in 3 new variants with a 4×2 powertrain version. Some of the interiors features were removed as well so that they could price it at the Rs 11.61 lakhs entry level price for the Pure variant.

2011 Audi A6 :

Audi India are launching one car after the another in India and the month of August 2011 saw them launching the much awaited new Audi A6. Brand new looks, with LED laden headlamps were revealed to the Audi loving public in India. An all new interior theme also ensures that the eyeballs stay tuned even inside the cabin. A range of petrol and diesel motors was the icing on top of the cake. The pricing was also killer and in the range of Rs 38 lakhs for the base version.

Force One :

The company which got its maiden entry into the passenger SUV segment via the Force one and the powerful presence of AB senior, made use of the month of August 2011 to launch its SUV. Based on the Foday Explorer 2, this new SUV has a whole lot of features plus the road presence going for it. The pricing is somewhat also spot on at Rs 10.6 lakhs.

Force One

2011 Audi Q5 :

The pick of the mid-size premium SUVs in India, the Audi Q5 was launched with a new engine option and also a downsized pricing. The Audi Q5 2.0 TDI was launched at a lucrative price tag of Rs 35 lakhs.

2011 Honda Jazz :

The 2011 version of the Honda Jazz was launched with a minor facelift and a lucrative price tag of Rs 5.5 lakhs. The space proposition that the Jazz posed was further accetunated with the revised interiors and of course, the pricing for the Honda badge.

2011 Maruti Swift :

The 2011 Swift was long in the coming and finally the month of August 2011 saw its resurgence with an new refreshed theme. Better quality materials as also a long waiting list prior to its launch ensured that it is a run away success like its earlier version. Plus choice of two delectable engines makes the deal all the more sweeter. The asking price of Rs 4.22 lakhs for the base version ensures that it sticks with its value for money and entertaining car tag.

2011 Volkswagen Jetta :

VW launched the Jetta on the same day as the Swift launch i.e. 17th August. The new age design philosophy projected by VW is quite apparent in the Jetta’s design language. The wheelbase has been extended and so has the list of comprehensive creature comforts deleted. The asking price of Rs 14.12 lakhs is also more than the outgoing version.

Volkswagen Jetta

2011 BMW X3 :

The Audi Q5’s answer comes in the form of the new updated 2011 BMW X3 with its new looks and promise of more interior space. Two models were made available at the time of launch, one petrol and the other diesel. The 2011 BMW X3 price started at Rs 45 lakhs.

2011 Skoda Laura vRS :

Skoda’s very desirable RS badge was put up on the Laura and presented as the Laura vRS. This was the last launch of the month of August 2011. Apart from the cosmetic changes, there is nothing much underneath the skin to justify the Rs 17 lakhs asking price for this variant of the Laura.

Skoda Laura vRS

Tata Aiming for High Sales of recently launched Aria 4×2 Crossover

One of India’s leading auto companies, Tata Motors announced that they are planning to sell high numbers of their recently launched Aria 4×2 crossover in upcoming months, with the increasing demand for the vehicle.

The company’s VP of commercial car passenger business, R. Ramakrishnan was quoted as saying that they expect to sell high numbers of Aria models in the upcoming months. This vehicle is suited for driving around the city in luxury.

The company first showcased the Aria 4×4 in Oct 2010. This vehicle was built on a whole new platform for which they invested around INR 1,000 crores. Following the launch of this 4×4 model, the company has managed to sell around 2,000 units so far.

Ramakrishnan added that the Aria 4×2 crossover is available in 3 different variants to choose from, featuring the Pure, the Pleasure and the Prestige. He said that the Pure variant was a new entry in the 4×2 variant. The Prestige is a high end Aria 4×4 variant. The Prestige variant will have as many as 16 features in comparison to the Pure.

The regional manager of the company for the southern states of Kerala, Puducherry and Tamil Nadu, K. Vijay Menon, was quoted as saying that the Aria base model is compliant with BSIII norms and is available for INR 11.57 lakhs, according to ex-showroom prices in Chennai, whereas the high end variant is complaint with BSIV norms and is priced around INR 14.47 lakhs, according to ex-showroom prices in Chennai.