It had showcased them at the Delhi Auto Expo 2014 amidst the huge fanfare and a sort of glamour. Perceived as the dynamic sedan, ZEST and the premium, and sporty hatchback, BOLT, these cars are uttered to redefine the passenger car market with new design aesthetics, segment-defining drive experience and high-tech Infotainment system. They are bound to be launched during the second half of 2014.
Stepping a stone closer to the roll-out, Tata Motors launched the Zest and Bolt power tunes
The Zest portrays enthusiasm for life, sense of excitement, anticipation, and energy for approaching life as an adventure. The Zest power tune signifies vivaciousness.
On the other hand, the BOLT, with its name replicates speed, an attitude of winning and staying ahead. This attitude is embodied in the new, BOLT Ringtone.