Awesomeness is a strongly brewed tag of Tata Motors, and while making it more playful, the Indian carmaker seems not losing a single cashing opportunity. To name a one, the very talented, prodigal fashion designer Masaba Gupta is said to unveil her version of the Tata Nano, in her quirky, signature style on October 9, 2013, at the Tata Nano Lounge of the Wills India Fashion Week, which will be held at the Pragati Maidan, New Delhi.
Masaba has associated with the Nano a long way back. Earlier, she was seen in the exciting new Tata Nano TVC which kick-started the Awesomeness campaign, celebrating the spirit of being a young achiever.
While preparing for the unveiling ceremony, Ms. Masaba Gupta, the ace fashion designer, said,“I am very excited to be a part of the ‘Nano Awesomeness Live’ campaign, which is an extension of the TVC campaign and celebrates the spirit of youth in all its glory. I have been working on the creation of the very innovative, fun and stylish looking Nano for a while, and look forward to its unveiling at the Nano Lounge of the Wills India Fashion Week.”
To an addition, Tata Motors feels, Nano is the India’s most innovative car and has always believed in reinventing the norms. For redefining itself, its all-new edition has brought to life a new world of awesomeness.