Customers throughout the world attach dependability and top quality with the cars of Toyota which is the reason for their blind trust in it as a brand. But on the other hand, the cars of Toyota do not boast of a satisfactory design language and its words could be uninteresting and uninspiring, which revolve around the image of this brand. Thus now the Japanese automobile giant has started working on the architecture of its vehicles and intends to polish them with a bit of flair and style so that they may attract the youth of this as well as the next generation. This innovative move has been much required since the competing brands have been hitting the car market with more attractive, equally dependable and high-end quality models. Toyota is well known as a ‘different’ brand for not only its various products, but also for its way of running operation.
The redundantcal main car brands like Nissan and Volkswagen are manufacturing sharable and versatile platforms, which could be used for the purpose of lessening the development time and manufacturing costs that will consequently enhance the profitability. Toyota has too, come forward with an au courant cost efficient platform named as the TNGA or Toyota New Global Architecture platform, which is envisaged to indicate the cars of Toyota with an essential feature of desire, building them into something more than just a complete set of mechanism to commute. Toyota has made a choice to staying put with improving its vehicles in terms of looks and technology rather than getting itself into the compact vehicle business like its competitor Nissan who has come ahead with its compact car brand Datsun.
Technology has always been the strongest eminency of Toyota while it is the best among its category but whenever it is about style statement of its vehicles, the firm needs to sweat more than just building towering enunciations. It will do good to Toyota if it may go through a few chapters from the book of Kinetic design concept of Ford and follow them or go thoroughly and understand from the Fluidic design from Hyundai. The TNGA technology would be utilized on the cars with front-wheel drive; this will lower the centre of gravity which in turn will improve the handling of the car in a more precise manner. This technology will also share parts and consequently it will reduce the manufacturing cost as well.
If Toyota could change the image of its cars from being uninteresting to delighting it will grab more market shares in terms of sales as well as fan followers who look forward to something absolutely new. This new doesn’t necessarily be only technology but also the cosmetic changes which would make it look and feel good and of course, let the owner boast about it and feel proud.
