So Toyota has finally showcased its set of plans to expand more in India and it seems that this time, the move that the company has made will make a stronger impact on the enthusiasts. Toyota India has proudly introduced Indian Cricket Ace Virat Kohli to endorse its cars and now Kohli is officially the ambassador of Toyota. Toyota has been progressing immensely in the Indian automobile market and now is regarded as one of the most economical automobile makers all across the world owing to award-winning Toyota Prius which has revolutionized the concept of Hybrid cars. Toyota is known to provide a variety of services to its customers and thus with the induction of Virat Kohli as ambassador of Toyota Kirloskar Motors, the automobile heavyweight plans to attain new heights and tackle its counterparts.
Sandeep Singh who happens to be the Deputy Managing Director of the marketing wing of Toyota India recently gave a statement in front of the media in which he highlighted the fact that the company was hysterical in having Virat Kohli as the ambassador as Virat is now a well known figure and happens to be one of the most demanding cricketers of India. Virat Kohli is by nature, a passionate, energetic, exuberant and fun-loving person. These qualities are what Toyota wants in its cars so that the customers always maintain a smile across their faces. The designing of Toyota cars is being done in such a manner so that it strikes an immediate chord with the customers. One of the most fuel-efficient cars all across the world have rolled out of the manufacturing units of Toyota Kirloskar Motors, so there is a certain reputation that Toyota wants to withstand and maintain in order to satisfy its customers, and increase the brand value amongst all other compatriots.
There is a striking similarity between both Virat Kohli and Toyota India. Both of them entered the mainstream. Virat came into Cricket and Toyota in automobiles. Both of them were novice in the beginning but eventually made such a name and recognition in India that now both of them have scaled optimum heights by being the jack of their spades. This new association with the cricketer is bound to sky-rocket the brand value of Toyota for sure and thus the company is looking forward to a long-time commitment with the star cricketer. Etios and Etios Liva are the latest ventures of Toyota and Virat Kohli will be promoting them. The prime field that Virat will be campaigning for is the Electronics as well as the print communications wing. Virat Kohli connects well with the youth and this is one reason why the company chose him due to the fan-following he has in India and abroad. Toyota feels that the youth of the new India is very dynamic and this is reflected in Virat Kohli. Hence this association with Kohli is something that Toyota is proud of boasting and they have a strong notion that there is a long way to go now.