The 6th edition of LWD (Lavasa Women’s Drive), India’s largest women’s car rally saw 2000 women drive to Lavasa from Mumbai and Pune with great zeal in a show of women’s empowerment. The flag off vent at VITS, Pune saw women parading their four wheel beauties decked with impactful messages on women related issues with great elan. In Pune, the flag off event was a star-dubbed affair with Bollywood celebrities like Purab Kohli, Hasleen Kaur and Kirti Kulhari flagging the car and boosting the morale of spirited women. In all 150 cars were flagged of from Pune. The participants dressed in exclusively designed T shirts were seen driving a range of cars to compete and raise awareness for a social cause.
Participants made it to the cool picturesque Lavasa following the rules set by IARC Indian Automotive Racing Club) on the 60km stretch with the help of a tulip chart. The drive was in TDS (Time Distance Speed) format. Participants entered Lavasa to a rousing reception as they were welcomed with flower and a special theme song beautifully rendered by well known singer Shibani Kashyap. Participants of the 6th Edition’s Lavasa Women’s Drive highlighted burning issues of violence against women, declining ratio of girls apart from inspirational messages from cancer survivor participants.
Ms. Anuradha Paraskar, Senior VP, Sales & Marketing, Lavasa Corporation Limited saluting the spirit of participants said Lavasa Women’s Drive has grown bigger, setting more milestones with each passing year.
This year the participants collectively polled a record 32 lakh votes from their acquaintances from over 100 countries to get themselves selected for the drive. The drive has emerged as a platform for the modern Indian women to show their indomitable spirit by taking up new challenges and boldly display their concerns on issues affecting women. After making it consecutively to the Limca Book of Records for the last 3 years, we are now attempting to set a new Guinness World Record. All this has been made possible due to the tremendous support Lavasa Women’s Drive gets from the participants.
Lavasa Women’s Drive has actively supported the cause of Women’s Caner prevention through early detection since 2009. A large part of money collected through registration is donated to Women’s Cancer Initiative – Tata Memorial Hospital. Devleka Bhojwani, VP of Women’s Cancer Initiative at Tata Memorial Hospital said in the 6th year of Lavasa Women’s Drive, the determination and enthusiasm of all participants is astounding. Looking at the cars decorated with messages lining up early in the morning and cheering from family members is a delight. I am happy that the message for early detection of cancer is reaching a large number of women and definitely making an impact.
Lavasa Women’s Drive campaign will culminate on 8th March 2014 with the Awards Ceremony in Mumbai to honor the winners.