Audi India’s 3D campaign for their flagship A8 L model was recently conferred a Certificate of Merit from One Show Interactive, which helps promote any innovative work in this industry. This award is the fourth win by the company following three successive wins awarded by 2011 Campaign India Digital Media Awards, where they one the top gold in auto category, a silver for online advertising as well as a silver for ‘best integrated campaign’.
The head of Audi India, Michael Perschke, said that as they as the fasting growing brand in the Indian luxury car segment, they have a strong recall value among their customers pan India. Their award winning and progressive 3D promotion is in accordance with the capabilities of their flagship model in setting new standards through its high-end characteristics.
The 3D campaign for the A8 L was a reflection of the brand values of their company, which included sophistication and progressive technology, as a result of which it is appreciated in the world. The car manufacturer’s 3D website was also conferred a certificate for ‘Site of the Day’ from Favorite Website Awards, as acknowledgement of the cutting edge idea behind the creation of this 3D campaign.
The A8 L which is an ideal blend of technology and aesthetics was introduced to viewers in an amazing 3D concept. The experience campaign was the first 3D integrated advertising campaign the world over. As part of this campaign, a 3D preview and a website in3D for the A8 L was released to create an experience to people which went beyond standard communication.
The campaign allowed viewers to be able to discover the A8 L as well as interact with the features. A car brochure in 3D and anaglyphic 3D glasses were also added to it. This campaign aided in proving the opulence of the luxury car manufacturer. The car has already garnered a great response. It is currently being offered in a 3.0 litre TDI engine and a 4.2 FSI engine. The new A8 W12 is also expected to be out by this September.
Audi India posted an impressive growth of 105% from the period of Jan to April, selling 1986 cars in comparison to the 967 cars sold in the corresponding period a year ago. In April alone, the company managed to sell around 375 cars, an increase of 98% in comparison to the corresponding period in 2010.
