Audi is the luxury division of the leading car manufacturer Volkswagen. The brand is renowned worldwide for its world class range of luxury cars that personify a complete package of beauty, power and performance. All the Audi cars are a statement of elegance that holds the power to stop all heartbeats with just one glance. The feel of having a glance is just heart-warming and a peep inside the car sparks a sensation within you.
The luxury car manufacturer is driving with the storm and is soon to dominate the luxury car segment. A peep into the world of Audi will showcase many awe-inspiring luxury cars like A4, A6, A7, A8, Q3, Q5, Q7, RS 5, TT and many more to name. With so many cars in the bandwagon, the brand name is alluring more and more people with new sparks and excitements. In the words of Audi’s chief executive Rupert Stadler – “By 2020 at the latest. It is not about overtaking BMW tomorrow or the day after, but to seize and secure the top position.”
However, this target of dominating the luxury segment was to be achieved by the year 2015 but the company extended the goal to 2020 with bigger dreams. The company is expecting to see higher sales volume in the years to follow. This vision is certainly supported by brand’s mission to innovate more and more in terms of car designing and car technologies.
Till now, BMW is known to rule the market with its elegant and refined collection of cars. It is there at the top sales chart with the most competitive sales volume. The brand is dominant at the top position since past seven years and to knock it down will certainly call for a tough competition. Further to that, Audi will also have to compete with the Mercedes who is with head and heart to overtake the company and regain its lost position. It is believed that in the year 2011, Audi took the second position from Mercedes with its commendable performance and high sales volume. Mercedes was enjoying the tag of being the second most popular luxury car manufacturer since 2005 but Audi knocked the company down on the timeline. Now, the competition becomes more interesting and exciting as Mercedes is also trying to knock down Audi and regain its position while Audi is trying to step ahead. Who wins and who lose…just wait and watch.