Fiat India has announced the commencement of the two month long Coffee festival. The festival will begin at the FIAT Café at 42 Janpath, Connaught place, New Delhi and will be holding a series of events such as performance by band, open mic night, standup comedy, cupping workshops and much more from late January to mid of March.
From the furniture to the mugs and cushions, the Café will be decorated to take the audience to a world of coffee never seen before. The wall will be blessed with the picture of the coffees and interesting fact about coffee that will stun the viewers. The coffee lovers can also enrich their coffee making skills with special coffee cupping and recipe sessions. The standup comedians will be using their witty one liners to take the audiences on a laughter ride.
Speaking on the occasion MD of Fiat group automobiles India Pvt. Ltd., Mr. Enrico Aranasio said that with the launch of Coffee festival at Fiat cafe shows the company’s commitment towards Indian market. With the festival company will be revitalizing the cafes as the engaging hangout place and will also be building the connection with the audience. The festival will be helping Fiat to make its brand presence with the audience while they will sip through some of the finest Italian coffee.
The Fiat Coffee Festival seems quite appealing market activity that is aimed at creating continuous conversations alongside of the brand. It is also aimed at declaring its presence in the Indian market. Globally FIAT has opened several cafes to showcase brands like Alfa Romeo, Ferrari, Lancia and Maserati but India is the only country that has two exclusive FIAT Cafe.