It remains an undaunted fact Hyundai is an official vehicle partner for FIFA World Cup 2014; but is yet to raise the excitement to an all new level.
To bring in the notice of the football aspirers, Hyundai is reported of offering travelling football fans to Brazil a chance to get free lifts in the ‘World Cup Taxi’ by tweeting their experiences to the official account of Hyundai UK (@Hyundai_UK) or Copa 90 (@Copa90) inclusive with #WorldCupTaxi.
This campaign is targeted to bring in the notice of Brazilian beauty, culture and their lifestyles into the limelight paired with excitement of football world cup.
Throughout the tournament, Maya Jama and Tom Deacon will travel across the Brazilian FIFA World Cup cities in a Hyundai ix35 taxi to discover the best fans, parties and football stories. And that’s where the fans will be given a chance so sit in that car – we mean the Hyundai taxi, for those who have tweeted as per the aforesaid guidelines. The taxi will have some famous faces on the backseat and if the fans are lucky then they can meet them on their way to destinations,
‘Maya’s World Cup City Guides’ is a video series of guides dedicated to all 12 FIFA World Cup host cities. Hyundai and Copa90 challenged model and presenter, Maya Jama, is slotted to visit all 12 match cities in just 32 days – the duration of the tournament. She was asked to get right into the heart of Brazil – its people, its culture, its passion, and why football means so much. The guides are now all available to view on the Copa90 YouTube Channel.
Commenting on this, Andrew Cullis, marketing director, Hyundai UK said, “Our partnership with Copa 90 has given us the opportunity to bring some of the passion and excitement of the World Cup to fans across the UK and beyond and to engage with a younger more online-focused audience. To date, the films have received over 1.1 million views and this is growing daily.”