Hyundai Elite i20 is needed no introduction to prove itself, and the company is touted to believe the same way as well. Yet, not a heavy budget allocated or spent on the promotional activity and on marketing activities to fetch the sales, the confidence of Hyundai is showing better results now.
Launched on August 11, 2014, the hatchback of Hyundai managed to garner 56,000 bookings and 300,000 customer enquiries within four months from the launch.
The campaigns like “Uncompromise” and “Super Performer” had branded it to be offering “A car beyond Hatchback”. The engagement of company remained direct with the audience and managed to fray number of walk-ins to the showrooms. Even the social media has aided a lot.
Precisely, on the ground realty it is been reported the Elite i20 is charging a waiting period of 2.5 months for the petrol version, whereas for diesel it rages up to 3-3.5 months. Hyundai famous for keeping the top-of-line variant burgeoned with oodles of goodies and techs, the same is resulting most of the sales for company here. White, blue and red have appeared the most sought after paint shades of the model.
