Hyundai has found a clever way to raise awareness in the fight against cancer by creating a one-of-a-kind Ioniq EV “Contactless Car” giving people the opportunity to donate money to the Stand Up To Cancer.
Launched in 2012, it’s a U.K. nationwide fundraising campaign organized by Cancer Research UK in collaboration with Channel 4. So far it has raised more than 38 million GBP to support over 40 clinical trials and projects. Hyundai mentions the unique EV will react after every donation by automatically generating audio, visual or electronic signs. Design wise, the cars is devoid of the front and rear conventional license plates and instead gets LED digital totalizers that will automatically update after every donation.
An in-car photo booth has been added as well and donors will be encouraged to use it after donating money. Printed photos will then be glued onto the car’s body and ultimately Hyundai hopes the Ioniq Electric will be covered by a mosaic containing images depicting everyone that has contributed to the battle against cancer. The car’s launch event is scheduled to take place on May 22st at the King’s Cross station in London and after that the bespoke Ioniq EV will embark upon a national tour.
