Aggressive plans have been chalked out by Mercedes-Benz to further boost the F1 fever already seen in India. To this end, they have announced their three-point strategy for Indian market. JPSI and Mercedes-Benz, both of who are automobile partners for BIC (Buddh International Circuit) have come to an agreement wherein Benz cars would be used as safety cars and monitor cars for ongoing events around the circuit.
The second strategy would be the Pan-India activations for motorsports. The company did announce making aggressive plans in order to popularize motor sports via promotional activities, dealership activations and road shows.
Thirdly, they would focus on performance driving academy. JPSI and Mercedes-Benz are jointly planning to build a Performance Driving Academy by 2012 to nourish talent and make performance driving more popular. Performance is really brand DNA’s heart of Mercedes-Benz. Peter Honegg, MD & CEO of Mercedes-Benz India further elaborated that Mercedes-Benz was their performance brand and that it provides testimony to the fact that they are associated for so long with motorsports. He told that their endeavor was to make sure everybody experience the dynamism and performance of their cars and that they would continue doing so for years to come. He told that his previous experiences in Southeast Asia and China showed that once they are associated in motor sports like FI consumer interests had also increased significantly.