Now, it’s time for auto enthusiasts to sharpen their knowledge and pump up the brain muscles, because Mahindra has officially flagged off the 6th season of Mahindra Auto Quotient (AQ), a first of its kind pan-India Auto Quiz. The quizzing event will be held across 48 cities, starting from 21st July 2014.
Mahindra AQ has been engaging auto enthusiasts for the past 5 years. This new season of India’s largest automotive quiz is open to all auto enthusiasts aged between 18 and 35 years! The 6th season will continue to provide an opportunity for people to encourage their friends participate in the quiz. The finale will have 4 zonal finalist teams competing against each other, ensuring an exciting quiz experience.
Speaking on the launch of the new season, Rajeshwar Tripathi, Chief People Officer, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd said, “Mahindra Auto Quotient has been growing in popularity with each passing year and it gives us immense pleasure to meet and interact with young enthusiasts from across the country, be it from satellite towns or the hinterland. It is their enthusiasm and passion for automobiles that has encouraged us to expand our reach year on year. We sincerely believe that Mahindra AQ will provide the right platform through which auto passionate individuals can meet and interact with like-minded people and further nurture their aspirations of building a successful career in the automobile industry.”
The finalists will be selected through city rounds that comprises of written and stage rounds conducted across 4 zones, followed by studio rounds in New Delhi.
For the first time ever, two winners of the grand finale will receive Mahindra’s future of mobility solution, the Mahindra e2o electric vehicle. The first runner up team will also take home two Mahindra Centuro motorcycles. The second and third runners up will get a chance to be a part of Mahindra Adventure Trail Survivor – Off road training camp and Mahindra Great Escape, respectively.
Mahindra AQ achieved a milestone of 1 lakh participants and over 5 lakh viewers in collaboration with NDTV 24X7 and NDTV Profit. The Regional Final rounds and National Finals were aired on NDTV 24×7 & NDTV Profit. Mahindra AQ also won the prestigious Indian Television award for Best Quiz & Game show in 2010.
Auto enthusiasts interested can participate in the quiz by registering on http://www.mahindraaq.com. The social media pages have plenty of trivia to keep the grey cells ticking. Enthusiasts can also log on to https://www.facebook.com/MahindraAQ and win exciting Mahindra AQ merchandise.