Mahindra First Choice Wheels Ltd., is India’s largest multi-brand pre-owned car company. On Tuesday, 27 March 28, 2012, they announced two new authorized dealerships in Delhi NCR. First one is by the name Ottomotto, situated at Vardhman Star Mall on Mathura Road in Faridabad. The second dealership, called Bharat Motors is situated opposite the Mother Dairy plant at Pandav Nagar. Both the showrooms were inugurated Mr. Sharad Agarwal, National Head – Franchisee Operations, Mahindra First Choice Wheels Ltd.
With the new outlet, Mahindra FirstChoice Wheels has established a strong foothold in the Delhi NCR region, with the dealership network now reached 25.
“Mahindra First Choice Wheels has a significant presence in Delhi NCR with 25 authorised dealerships and showrooms network. Ottomotto and Bharat Motors are one of the most esteemed names in the capital city. Their local expertise, together with our value proposition of trust, simplicity and ample variety will promise that Mahindra FirstChoice Wheels is well perched to strike the enormous potential of the pre-owned car market in the state,” Mr. Agarwal was quoted saying.
“We are delighted to associate with Mahindra FirstChoice Wheels, which is a renowned name in the pre-owned car business in India. Ottomotto will display several varieties of pre-owned car brands and function as a one-stop shop for all those wishing to either buy or sell a car.” said Mr. Bharmit Gaba, Director, Ottomotto.
“The volume of the pre-owned car market in Delhi NCR is around 20,000 cars per month and we look forward to to harness the potential of the same. Customers visiting our dealership can avail of an array of services under one roof. These take account of purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr. Navin Bhola, Director, Bharat Motors.
Speaking on the occasion, Mr. Harminder Rangar, Zonal Manager (North), Mahindra First Choice Wheels Ltd added “Today, consumers increasingly prefer buying pre-owned cars from renowned players like the Mahindra FirstChoice Wheels, not only because of the convenience factor but also because of the tremendous level of trust and credibility enjoyed by the brand.”
Mahindra First Choice Wheels is on of India’s most favored pre-owned car mart and the only organized multi-brand dealer in the country. It has over 135 outlets in across 85 towns in the country. The company targets expanding the dealership network to more than 350 outlets in the coming three years. This will offer the customers to be be able to select from a range of certified pre-owned cars across the contry, including the metros and tier-2 towns and cities.
Mahindra First Choice promises to deliver best quality in the pre-owned car segment. It has expertise to look into every detail of the car. Prior to the purchase, Mahindra First Choice’s engineer looks into every aspect of the car, from technicalities to paper work. Moreover, following the purchase, and engineer from Mahindra First Choice does a thorough 118 point quality check, as part of the company’s robust certification process. Then the car is serviced and polished and ready for delivery. The idea behind the care and thoroughness practiced is to present the customer with a car in good condition.
To be brief, Mahindra FirstChoice offers an extra edge while buying a car from them. This promises top-notch quality, safety and a stress-free driving experience.
In addition, Mahindra FirstChoice offers 24×7 Road Side Assistance and warranty on certified pre-owned cars.The warranty is subjected to terms and conditions, while insuring all major components of the car, including break down assistance. With this warranty and road side assistance, Mahindra First Choice offers a greater peace of mind to buyers of Certified Pre-Owned Cars.
Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs across India. It is one of the first dealerships of its kind, and Mahindra FirstChoice has freshly joined hands with Syndicate Bank to bid consumers finance rates comparable to those for new cars.
Mahindra FirstChoice also offers cusotmers the ease of doing business with them in pre-owned cars via their website – www.mahindrafirstchoice.com