Mahindra Reva E20 to give birth to a new segment

Mahindra and Mahindra, the largest SUV manufacturer in India, has now officially revealed its plans to bring in Reva E20 electric model in the Indian auto market. The model will be hitting the Indian markets on March 18th and will serve as a replacement for the current Reva electric car. Earlier the same model was showcased at the 2012 New Delhi Auto Expo branded as the Reva NXR and was able to draw a lot of attention to its stand.

According to sources, the model is being produced at the company’s new plant in Bangalore. If the company sources are to be believed, this plant has a rolling capacity of about 30,000 cars per year. Mahindra has yet not announced the price for the upcoming model, but most of the industry experts believes that the car will be placed somewhere in the range of Rs. 5 to 6 lakhs. Speaking on the upcoming model Mahindra said that the new vehicle will be housing a next generation Lithium-ion battery pack and with the increased efficiency it will be having a range of over 100 km on a full charge of its batteries. The range is more than enough for city driving.

Mahindra Reva e2o
Speaking on the launch of the company’s much awaited vehicle, Pawan Goenka, President of the Automotive and Farm Equipment Division, Mahindra and Mahindra, said that the electric vehicle features clean and green driving technology and Mahindra is hoping to lead the market in this segment. He further expressed his hopes that this initiative will find all sorts of support it needs from the governmental agencies which works towards clean and green mobility solutions.

Under the hood, the Mahindra Reva E20 will be hiring an electric engine that will inherit power from its 48volt Lithium-ion batteries. The efficiency of the car is further increased by the Sun2Car solar technology that will come as a boon to the daily commuter who had been adversely affected by the rising fuel prices.

The launch of the Mahindra Reva E20 will surely be creating its own segment in the Indian auto market. Some industry experts says that Mahindra may face some issues in the beginning as it will be hard for stereotypical Indian customers to accept an electric car from the word go, but it can be beneficial in the long run.

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