It was bound to happen – as XUV500 has all the winning streaks – but this soon wasn’t expected of. Hopefully, in less than three years after the launch, Mahindra XUV500 crossed the milestone of 1,00,000 units sold. With this, the XUV500 has become the only Indian SUV above Rs. 10 lacs ex-showroom, to cross the 1,00,000 sales mark within just 34 months of its launch.
As launched in September 2011, the XUV500 is entirely designed in-house at Mahindra Research Valley (MRV) in Chennai.
Speaking on the XUV500 milestone, Pravin Shah, Chief Executive, Automotive Division & International Operations (AFS), Mahindra & Mahindra Ltd. said “This is a proud moment for us, as our first global SUV, the XUV500 has reached a significant milestone of 1 lac sales in just 35 months of its launch. We would like to thank our customers for their support that has enabled the brand to grow from strength to strength. This achievement reaffirms the XUV500’s immense popularity as it rightfully claims the spot of being the only SUV, above Rs. 10 lac, to repeatedly establish new milestones – be it the fastest to reach the 50,000 sales mark in January 2013 or the fastest to achieve the 1,00,000 sales mark now.”
However, it isn’t just the showrooms which had contributed to these thronging sales of the XUV. The Adventure wing of Mahindra too crucified its task and ability to take on the challenges shaken up the off-roading enthusiasts. XUV500 won some of the toughest rallies including the Indian National Rally Championship (INRC) and Dakshin Dare in India and also powered its way across 8 countries in the ASEAN-India Car Rally. It remains one of the most awarded Car/SUV brands in the country. It also topped the TNS Total Customer Satisfaction Study in 2012.
With its cheetah-inspired, clutter breaking styling, world class safety and best in class features, the XUV500 was an instant hit in the Indian automobile industry. Today, the exceptional interest in the XUV500 is substantiated by its 1.7 million plus Facebook fans as well as more than 9.6 million video views on the XUV500 You Tube channel. The brand’s soaring popularity also prompted Discovery Channel’s film ‘Inside Out’ on the making of the Mahindra XUV500. Having received a phenomenal response in India and also in Australia, South Africa, Italy, some South American and African markets, the XUV500 is now poised to make its mark in other international markets.