Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, announced that its popular global SUV, the XUV500 has recorded the rare feat of completing a journey of 3,997 kilometres from Kanyakumari to Kashmir in the shortest time. With this, the XUV500 has set a new record in the Limca Book of Records.
A four-member team from Standard Chartered Bank, comprising of Zuzur Tinwalla (leader), Jyoti P Bhattacharjee, Anshuman Kakar and Neeraj Rastogi, completed the 3,997km drive from Kanyakumari to Leh in just 62 hours 20 minutes. Having surpassed the previous record by a margin of 10 hr 27 min, the XUV500 set a new record under the category of Fastest South-North Four-wheeler Expedition in the Limca Book of Records. The journey started from Kanyakumari in Tamil Nadu on September 30, 2013 and reached Leh in Jammu & Kashmir on October 3, 2013, having traversed the entire length of the country.
Speaking on this achievement, Mr. Vivek Nayer, Chief Marketing Officer, Automotive Division, M&M Ltd. said, “It is a proud moment for us since this record further reaffirms the tough and rugged ‘Mahindra DNA’ of the XUV500, which is a popular and much admired brand. Since its launch in 2011, the cheetah-inspired XUV500 has carved a special niche for itself and proved its mettle through tough and gruelling conditions in several rallies. This time was no exception. Completing a journey of 3997 kms in just 62 hours is a clear validation of the XUV500’s capability of handling all kinds of terrain while maintaining power-packed-performance. The team completed the journey with utmost safety and without a single incidence of breakdown. It is also testimony to the spirit of adventure of the XUV500 as well as the people who drive it so passionately. Unmatched in terms of style, performance, safety and comfort thereby providing a complete driving experience, the XUV500 has reached new heights with this achievement.”