Mercedes-Benz India witnessed record half-yearly sales from the period of Jan-June 2014.
A 25% year-on-year growth was experienced, sold 4717 units during this period. The flagship model S-Class sedan and the ML-Class SUV and the NGC portfolio (including A-Class and B-Class) remained major contributors to the chunk.
The C-Class and the E-Class luxury sedans remains the preferred vehicle of choice for the customers. As India still on the growing stage for the performance vehicles, AMGs is no exception and continues to grow along with its customer base. The recently launched CLA 45 AMG is expected to appeal to a new group of young Indians, hence widening the AMG customer base in India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “2014 is our Year of Excellence and its our endeavor to create new benchmark in modern luxury. Our ‘Year of Excellence’ growth strategy is paying-off as we have been able to maintain our key focus of growth and sustainability in the Indian market amidst challenging market conditions. The first six months of sales growth reaffirms Mercedes-Benz India’s strong brand premium and competitive edge in terms of offering continuous product innovations, boasting of a benchmark production facility, extending an enriching after-sales experience and strengthening its qualitative network presence. With some of the most fascinating products lined up in the remaining two quarters, including the much awaited GLA-Class, Mercedes-Benz is all set for another year of strong growth.”
