The launch of Mercedes-Benz ML63 AMG in India marked one more milestone of the Merc’s growth in the country. But yesterday it was a double bounty for the German automaker alongside the launch of performance based SUV. Mercedes-Benz also inaugurated the India’s First AMG Center in Delhi at T and T Motors.
The AMG Performance Center is the cornerstone of Mercedes-AMG growth strategy which offers unique experience to AMG enthusiasts across the location. Specifically designed for the AMG aspirers, sales and service experts are trained through such scrutinized process that ensures first-class service delivery at every touch-point of the customer relationship.
Commenting at the venue, Mario Spitzner, Director Branding & Marketing Mercedes-AMG GmbH said “AMG has been on the forefront of delivering exceptional driving experience on or off the race track. This attitude of always striving for more driving performance, always being one step ahead takes a new dimension in India with the launch of our first AMG Performance Center in Delhi. The AMG Performance Center will serve as the perfect place for performance car enthusiasts to experience and discover the right AMG car, concept and accessories for an unparalleled driving experience.”
There are more AMG Performance Centers slated to be launched soon in Bangalore and Mumbai, making it the fastest roll out of AMG focused network in three consecutive days.
Excited with the new strategic footstep of the brand, Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said “It’s an exciting time here at Mercedes-Benz and our success shows once again that our strategy to focus on top of the pyramid is paying off. We are on the right track and we will continue to focus on delivering our brand promise. We are delighted to launch the AMG Performance Center and the ML 63 AMG in India. The new ML 63 AMG sets new standards in terms of performance, exclusivity, efficiency and a superlative driving experience, while our AMG Performance Center will serve as a hub for the famed AMG experience which is second to none.”