In lure to address the growing needs of the luxurious and spacious commuter vehicle with genuine on-road capabilities, Mercedes-Benz is seriously looking towards this segment by launching its B-Class.
The vehicle was revealed at the Buddh International Circuit. B-class with its multi-dimensional abilities has been flaunted as a vehicle made especially for the Sports Tour Segment. With the rising numbers of Sports touring commuters in India, B-Class is keen to tap this whole market with its big space and high performance capabilities. Among the other chief functionalities, B-Class also houses aviation inspired dashboard design with sporty 7G DCT gearbox and highly classy design and equipment.
The car was revealed by Managing Director and CEO of Mercedes-Benz India Mr. Peter Honegg, in the presence of Mr. Mitra Director of sales and marketing and Bollywood celebrity couple RiteshDeshmukh and Genelia D’Souza. The launch includes the first ride experience by media people across the whole length of the track.
Speaking at the launch, Mr. Honegg said that this is an important time of Mercedes-Benz India as they are revealing their first product in the Sports Tourer segment with B-Class.
Mr. Mitra also added that this vehicle is meant for the growing number of sports tourer fans in India, who believes in the performance vehicles.
Merc has already started the marketing initiatives with MTV Rising Star contest which targets mainly the youths.
However, the official launch of the B-Class will take place in September-October this year at the same Buddha International Circuit and the vehicle will be priced somewhere around 25 lakhs. Initially B class will be available in several petrol variants which will be later followed by diesel versions.
The vehicle is on display at all Mercedes-Benz dealers all across the country.