The erstwhile British ownership Mini brand, which has now been acquired by the BMW Group, has now again been able to regain back its reputation under the management of the new group. The Mini brand has finally stepped into Indian shores by launching four of its models and establishing three dealerships.
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BMW has completed the process of setting up a dealership network for this brand and it has already finalized three dealerships. Bird Automotive and Deutsch Motoren in Delhi along with Mumbai based Infiniti have already been finalized and the company is already looking forward to more dealership in other major cities.
Four models of the Mini have been launched on the inaugural day of the 2012 Delhi Auto Expo starting with the Mini Cooper that has been priced at Rs.24.9 Lakh. The other three models include the Cooper S priced at Rs. 27.9 Lakh, the Convertible has been priced at Rs.29.99 Lakh. It’s Crossover, the Countryman rounds up the list with a pricing of Rs.31.99 Lakh. The customers have been given the option of choosing between 1.6L petrol and diesel engines, both of which have been mated to an automatic transmission gearbox. However, manual transmissions of these cars are not coming to India. All the same, the brand is gearing up to offer Indian customers a fun and pleasure filled drive.
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