Nissan recently announced that they have selected 18 youth to be their student brand managers from all over India. We had reportedly a while back, about Nissan scouting for brand managers among young students; well the company has now selected 18 young brand managers as part of their Nissan Student Brand Manager initiative.
This programme managed to receive interest from more than 2,843 students from 450 different colleges across 15 cities in India. This is the second year of this programme by the company, to promote their brand in this market. Registration for the event started on May 30th, receiving enthusiastic participation from their four centres in Mumbai, Bangalore, Chennai and Delhi. Delhi saw the maximum participation with 1,146 students registering, followed by Mumbai, with 876 students registered. Chennai received 433 applications, whereas Bangalore received 388 applications.
Besides a host of important initiatives, this program will also include creating novel events for developing a buzz around their products in the young community. Among the short-listed students for this programme, are students from IIM – Kolkata, IIFT – Delhi, K.J. Somaiya Institute of Management Studies and Research, IIM – Ahmedabad, L.N. Welingkar Institute of Management Development and Research, IFMR – Chennai, University Business School – Chandigarh, SIBM – Bangalore and Loyola Institute of Business Administration.
The CEO of Hover Auto India, Dinesh Jain, said addressing the 18 shortlisted youth, that the enthusiastic response that this programme met with this year, they are sure about many more students and institutes participating in this programme, next year.
For this programme, Nissan also partnered with Bloomberg UTV for bringing the jury, this year. This jury comprised of well-known personalities, such as Ad guru Prahlad Kakkar of Genesis Films, CEO of Harish Bijoor Consults, Harish Bijoor, the editor of Autocar India, Hormazd Sorabjee, VP of Forst & Sullivan India, V.G. Ramakrishnan and Executive Editor of Bloomberg UTV, Mini Menon who helped in narrowing down entries to 20 to 25 applications from each region, with final round consisting of 36 students from Mumbai.
The criteria for selection were based purely on their communication skills, presentation skills, along with their approach towards this project. The selected 18 Student Brand Managers will play an important role in helping to bring the brand closer to the public as well as the community of students with the help of various novel marketing initiatives.
After taking part in training, these students will work along with the officials on a number of initiatives. The selection programme will be telecast in a format of five episodes of 30 minutes on Bloomberg UTV, comprising of four zonal rounds and the grand finale.