Polaris India Pvt. Ltd, a fully owned subsidiary of power-sports vehicle manufacturer Polaris Industries Inc., recently accomplished one year of its operations in the Indian automobile market.
To mark its first anniversary in India, Polaris hosted celebrations at Camp Wild in Faridabad, Haryana, and the company’s Managing Director Pankaj Dubey was there to play the cordial host. The celebrations included a number of events such as off-roading.
Mr. Dubey expressed contentment over the company’s performance in the country in the last one year period. He said the company successfully achieved its sales targets. During the one year period, Polaris India participated in and hosted numerous off-road events to exhibit their all-terrain vehicles.
The managing director said that Polaris India’s expansion plans were on track, and also announced with the launch of its newest dealership in Indore, Madhya Pradesh. He said the company was thrilled to venture into Indore to offer unrivalled off road experience.
Speaking on the topic, he said, “We are excited to venture into Indore to offer unmatched off road experience.”
The expert of world class off road vehicles decided to stretch its feet to Indore, Madhya Pradesh, because the state is one of the major tourist destinations in India and promises to become a good market for Polaris.
As per Mr. Dubey’s claims, the company is receiving around 300 inquiries every day from adventure lovers. However, he admitted that only a few would purchase Polaris vehicles just for adventure and fun. Polaris vehicles are available with price tags, ranging from Rs 3 lakh to Rs 25 lakh.
Polaris India is now eyeing India’s major adventure, tourism, construction and mining sites as its prospective market.