To boost sales for the upcoming BMW 6 series and the other new models from the company’s stables, BMW India are increasing their production capacity in their Chennai plant. The new 6 series would be launched on 25th March 2011.
The production capacity has been increased from the previous 8000 units to as many as 10,000 in a shift. Another new model from the BMW stables, expected this year, is the BMW X3 which will go on to directly compete with the new Volvo XC 60 and the Audi Q5. It would be a CKD unit and not a CBU, hence assembly of the X3 would be done in BMW’s sprawling facility in Chennai. As of now, BMW India have SUVs or SAVs in BMW speak like the X1 and X5 whereas the sedans include the entry level 3 series, 5 series and the 7 series. Then there are niche products like the rear wheel drive BMW Z4, BMW 6 series and the 5 GT. Globally, the BMW group is on a roll both in the motorcycles as well as cars segment. They are the only car manufacturer to have registered a huge growth in their sales and overall revenue. Globally, the production capacity at several of their facilities has been ramped up to meet the demand for their products.