Volkswagen, the German luxury vehicle manufacturing company announced on April 11 2011 that it will be establishing 4 centres for distribution of parts in the Indian market. These centres will be supplying genuine components to the service centres and dealers of Volkswagen and will be covering basically all models that are included in the company’s lineup. As a part of strategy, Volkswagen organized a ceremony on April 11 for the induction of its 1st local PDC (Parts Distribution Centre) in Gurgaon. The company claims that Volkswagen Group India is planning to set up 4 warehouses across 4 areas of India that will offer a fused storage space of around 43,000 square meters.
Furthermore, Volkswagen didn’t mention the amount of investment that’s likely to be spent by VW in setting up these 4 centres. The Gurgaon unit of Volkswagen will be assisted by its main depot that’s situated in Mumbai for Western section. Nevertheless, the depots for Southern and Eastern areas will be located in Bangalore and Kolkata, respectively. Mr. Dietmar Hildebrandt, Director Sales at Volkswagen Group India stated that they have set a trend for after sales services and just raised the bar for the passenger car Indian car market. The Parts Distribution Centre is likely to begin operation by the end of this year.
With the intention of acquiring a big share in the Indian auto market, the company has launched many of its marques in the Indian market, which include Bentley, Audi, Bugatti, Lamborghini, Porsche and Skoda. Nevertheless, Volkswagen is also planning to introduce the SEAT marque here soon. Under Volkswagen name, at present it provides plenty of models, including Volkswagen Vento, Volkswagen Polo, Volkswagen New Beetle, Volkswagen New Jetta, Volkswagen Touareg, Volkswagen Phaeton and Volkswagen New Passat. Volkswagen was introduced to the Indian market in 2001 by launching Skoda marque. However, Volkswagen and Audi were brought to the market in 2007. Additionally, it has maintained approximately 60 manufacturing plants across the world.