Mahindra & Mahindra, the Indian automotive giant, now officially flagged off the 5th season of Mahindra Auto Quotient (AQ), a first of its kind pan-India Auto Quiz. The first event of the 5th edition of Mahindra AQ will be held across 32 cities, starting from October 21, 2013.
Mahindra AQ has been engaging auto enthusiasts from the engineering and management fraternity for the past five years. This time the India’s largest automotive quiz has been extended to all the auto enthusiasts aged between 18 – 35 years! The 5th season will also provide an opportunity where people can refer their friends to participate in the quiz while registering online on the website. The finale would see 4 zonal finalist teams this year instead of the earlier 6 teams to provide an enhanced quizzing experience.
Rajeshwar Tripathi, Chief People Officer, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd said, “Mahindra Auto Quotient was introduced as a platform where the participants get a chance to showcase their passion for automobiles. It gives me immense satisfaction to witness Mahindra AQ receiving overwhelming response from across the country. As a result, this year we are trying to reach out to a wider audience who share the same passion for automobiles. We hope that Mahindra AQ will continue to nurture and promote the young and promising talent available even outside engineering colleges and business schools of India and help their aspirations of a bright career in the automotive industry.”
Noted auto journalist, Siddharth Vinayak Patankar, Editor- Auto and Senior Anchor, NDTV, will conduct the quiz for both the Regional Finals, as well as the Grand National Final to be held in January 2014.
The finalists will be selected through city rounds that comprises of written and stage rounds conducted across 4 zones, followed by studio rounds in New Delhi.
The winners of the grand finale will receive an all expenses paid trip to the largest auto show in the world – the ‘Geneva International Auto show’. The 1st runner up team will get an all expenses paid trip to the Bahrain Formula 1 GP while the second runners-up would get a chance to go on a multiday expedition with Mahindra Adventure to an exciting escapade in an exotic location in India. Third runners up will get a chance to be part of thrilling Mahindra Great Escape–India’s big daddy of off-road adventure and one of the most eagerly anticipated events on the Indian off-roading calendar. Participants will also stand a chance to win other exciting prizes worth Rs 22 lac.
The inaugural edition of the quiz which was held in 2009 received an enthusiastic response from engineering students throughout the country. In 2010, Mahindra took a step forward by encouraging auto enthusiasts from B-schools to also participate in the contest. The Regional Final rounds and National Finals aired on NDTV 24×7 last year received a viewership of over 6 lac viewers across India. Mahindra AQ had won the prestigious Indian Television award for Best Quiz & Game show in 2010.
Auto enthusiasts Interested can participate in the quiz by registering on http://www.mahindraaq.com. The website has plenty of trivia to keep the grey cells buzzing. Students can also log on to https://www.facebook.com/MahindraAQ and win exciting Mahindra AQ merchandise.