BMW appointed Alessandro Zanardi (IT) as the new BMW Brand Ambassador.
For the role of BMW Ambassador, 47-year old driver will represent the brand on the tracks of upcoming Blancpain Sprint Series, and off the track as well. Zanardi has remained part of the BMW family for many years.
In 2001, Alessandro Zanardi, the double ChampCar champion and former Formula One driver, lost both his legs in a serious accident, during the race. Showing the world this isn’t the end for him, he continued his career in racing just after two years. And BMW is delighted to have him on board, which seems the German automaker too wants to convey the statement, any loss and adversities in life doesn’t conclude the dead end of living.
“We are delighted to welcome Alessandro as a brand ambassador into our BMW family”, commented Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “For his fans all around the globe he is far more than a superb racing driver. With his fighting spirit and his positive attitude, Alessandro is a true role-model. He has shown that it is possible to overcome all adversities and barriers. He is a real champion on and off the race track – and therefore a perfect international ambassador for our brand.”
“I am very proud to become a BMW Brand Ambassador”, said Zanardi. “BMW is like a second family, and over the past years we not only enjoyed great times together at the track, but we have also become close friends. To return to racing as a BMW works driver this season is already great – and the fact that I will now represent this iconic company as an ambassador is just fantastic. The trust the BMW family puts in me means a lot to me. I am very much looking forward to representing this fantastic BMW brand all over the world from now on.”
As a brand ambassador, Zanardi will pose BMW’s brand ambassador for various events throughout the globe. To its addition, he will also lend his views and would take part in internal events related with employees and management.
The next race of Alessandro Zanardi in the Blancpain Sprint Series is entitled to take place at Brands Hatch over this weekend.