The world waits when Aston Martin announces, and one more time, the British carmaker happened to have made an important announcement of the year. It was delighted to get to hear from this British automaker to have sealed the conformation of bringing in the historic “Lagonda” nameplate to a new super saloon which will be strictly a limited series. Production will happen by next year (in 2015).
The so called exclusive saloon, which is still not yet revealed, is termed to be only for the oil rich sheikhs of Middle East, due to the specific demand from that market for such a product.
Aston Martin Lagonda will be based on brand’s existing flexible VH architecture, and drawing heavy inspiration from from the highly sought-after William Towns-designed Lagonda of 1976 and to feature many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.
Obviously, it will be hand-built by the finest craftsmen and women at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.
Aston said the Lagoda is going to so exclusive that buyers will be brought into showrooms by invitation only. The pricing, there are no words lent about such, but the official letter commented, “Price will be commensurate with the car’s exclusivity, quality and luxurious nature.”
Expressing some facts about the new car, Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”
The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.
Those who are squired by the aforesaid definitions of the Lagonda, can have some detailed imaginations in the images posted on this blog.