The end of FY 2103-14 had turned tables for various carmakers around the globe. In the basket of Audi, it managed to bag the new world record. The Ingolstadt based carmaker delivered approx 170,450 cars worldwide, a year-on-year increase of 15.4 percent, more cars delivered to customers than ever before in a single month.
With the month of March being most lucky to this German carmaker, the last one resulted into the 51st consecutive month of March with global sales growth. China (+36.6%), Germany (+10.2%) and the United Kingdom (+12.7%) achieved particularly high growth in the past month. Audi’s cumulative sales increased by 11.7 percent in the first quarter to around 412,850 units. This was the first time that the company has exceeded the mark of 400,000 vehicles in the first three months.
“In March we achieved a double best figure, completing the most successful first quarter in our company history with the strongest sales month ever,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “With new models like the A3 Sedan* the internationalization of our business is gaining momentum. In the first quarter we achieved substantial growth in all regions around the world and grew more strongly than the market in Europe.”
Among the large markets in Asia, South Korea also remained a dynamic growth point for Audi in March, where sales shot by 82.0 percent to 2,457 cars. Audi has seen sales increase here by 54.5 percent to 6,815 units since the start of the year. In China, strong demand for Audi’s full-size models fueled sales in March: The A6, A7, Q7 and A8 achieved combined growth of 38.3 percent. Across all models, the delivery totals in the Middle Kingdom came to 47,636 cars, a 36.6 percent increase year-on-year. Cumulative total sales of 124,520 vehicles delivered since January represent an increase of 21.1 percent.