Audi AG, one of the world’s leading luxury carmaker, inaugurated its top of the range showroom in Nagpur, as a part of its network expanding strategy. The Audi Nagpur opening ceremony was lead by Mr. Michael Perschke, Head, Audi India and Mr. Gautam Kale, Managing Director, Audi Nagpur (Jaika Vehicle Trade Private Ltd).
“The start of a new showroom in Nagpur declares our commitment to benifit our customers with an unmatched luxury experience of class leading products and top-notch services that truly resemble our core brand values of progressiveness, sophistication, prodctivity and sportiness. It is a great honor to have associations with the Kale family for their immense automotive market understanding and broad portfolio. The launch of Audi Nagpur showroom in Maharashtra, benifits us with a chance to capitalize on the rising demand for luxury vehicles in the region. I am confident that our phenomenal sales performance YTD coupled with our dynamic product lineup and expanding dealership network promises that Audi witholds its position as the fastest growing luxury car brand in India”, said Michael Perschke, Head, Audi India.
Audi Nagpur is the largest luxury car showroom in Nagpur, that offers Audi’s global retail experience phenomena to the city’s luxury car customers.
The German luxury automaker will further plans to expand its foothold in markets such as Bhopal, Coimbatore and Delhi West in April 2012.
Audi India targets expanding its dealers network to 25 dealerships in current calender from the current 16 outlets. In 2011, the luxury automaker launched new car showrooms in Delhi, Chennai, Ludhiana, Surat and Indore.
Covering a total area of 9684 sq. ft. Audi Nagpur showroom features a honeycomb aluminum façade on the outside. While the showroom will display the entire product lineup of Audi cars available in India, 10 cars will be put up on display at a time. Audi Nagpur also shares roof with an Audi Shop and the Audi Exclusive elements, where visitors can order exclusive products and buy from a range of Audi branded merchandise.
“It matters a great deal to us that Audi appointed as an Audi dealer and we hope the launch of this new showroom in Nagpur resembles a beginning of the longstanding association with Audi. Jaika Group is linked with automotives since 1930. At Audi Nagpur, we will confirm that customers are benifited with a distinguished luxury experience that the brand with the four rings offers for the global market. With this world class showroom, we are confident of acheieving a leadership position in Nagpur”, said Mr. Gautam Kale, Managing Director, Audi Nagpur (Jaika Vehicle Trade Pvt Ltd).
Audi Nagpur will also engage in the exclusive Audi service center, located in MIDC Hingna. This workshop expands over 30,000 sq. ft. of area and has a capability to service eight vehciles a day in a single shift on a all of the running 7 bays. The technicians and mechanics at the facility are expertise that promise world-class services to the customers.
For the Indian market, Audi displayed spectacular performance with record sale of 600 cars in February 2012 – a growth of 33 per cent compared to the same period last year in Feb with 450 cars. Striving ahead confidently with its plans for the 2012 calender, the German luxury auto manufacturer targets to reach a sale record of 8000 cars this year, remarking a significant growth over the previous year’s figure of 5,511 cars.
The Audi Group delivered 1,302,659 cars of the Audi brand to customers in 2011. In 2011 the Company posted revenue of €44.1 billion and an operating profit of €5.3 billion. Aurangabad in India saw the start of production of the Audi A6 at the end of 2007, the Audi A4 in early October 2008, the Audi Q5 in July 2010 and the new Audi A6 in June 2011. At the Brussels plant, production of the Audi A1 has been running since May 2010, while production of the new A1 Sportback began in 2012. Between 2012 and 2016 the brand with the four rings is planning to invest a total of €13 billion – mainly in new products and the extension of production capacities – in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi is currently expanding its site in Gyor (Hungary) and will start production in Foshan (China) in late 2013.