Audi India recently posted their sales performance for half the year. The company managed to sell a total of 2,802 cars in the January to June period, just a little lower than last year’s total sales of 3003 cars, that is an increase of more than 100%. In January to June 2010, the company had managed to sell around 1,400 cars.
The premium car manufacturer’s sales last month were 408 cars, in comparison to the 233 cars sold in the corresponding period last year, an increase of 75%.
The head of the company, Michael Perschke, said that given their outstanding performance in half year sales, they will soon exceed their annual sales figures of last year. The growth momentum of their company is a testimony of their customers overwhelming response, who have appreciated the modern technology, exceptional service and progressive design that is offered by Audi.
They also strengthened their dealer network by recently opening their new dealer outlet in Ludhiana and have also made arrangements for developments in this matter later. To strengthen their product portfolio, they recently launched the top variant of the Audi A8 L W12, their flagship model. He is also confident about the A6 launch this month, will strengthen their position in the premium car market, helping them copy the success, which they have accomplished in the premium SUV segment.
The company adopted an aggressive strategy for their products this year, launching many class defining cars, starting with the A8 L, the R8 Spyder and R8 V10, the RS5 Coupe and the A7 Sportback. The company continues to lead the market in the premium SUV market in India with their Q7 and Q5 models, and the R8 sports car. Audi also continues to leading luxury brand in China and Europe and is becoming the fastest growing premium car company in India and USA.
Though China overtook Germany, as Audi largest market, they are still to deploy their proven strategies from the Chinese market to India, like the quality network growth, strong brand development and product offensive process.