In the recent past Nissan had collaborated with PlayStation in India for holding the GT Academy championship across the nation, some rounds may still be going on. Now to join the fray, BMW is reported to have teamed up with PlayStation India for the BMW Experience Tour 2014.
This tour is astounded to bring in various BMW cars across several cities for consumers to test drive. Cities like Jaipur, Chandigarh, Delhi, Ahmedabad, Pune, Mumbai, Chennai, Kochi, Bangalore, Hyderabad, Lucknow and Kolkata are named for hosting the venues.
Commenting on the Tour, President of BMW Group India Philipp von Sahr said, “With the BMW Experience Tour across India, BMW India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment. This is a one of a kind event being organized at such a scale in India. With this unique initiative, we wish to take a step closer to our customers and bring as many customers to the BMW fold and make them experience BMW and Sheer Driving Pleasure.”
PlayStation India country head Atindriya Bose said, “We are extremely delighted to be partnering with BMW, one of the biggest automobile companies in the world. The PlayStation Zones set up at all tour venues will enable audiences to experience a near real life driving and racing simulation on PlayStation-integral to the great BMW Experience Tour 2014.”