Maruti Suzuki India which is recognized for its entry level vehicles in the Indian market and has been a supreme one thus far, but when it comes to the up market section, the Japanese firm has been too blessed.
Maruti Kizashi, the well known candidate from Maruti’s stable, was rolled out 18 months back has not been capable of catching eyeballs transforming into deprived sales and pushing the auto giant to put an end to the import of the said car.
Apparently, the company is also providing a price cut of around Rs 5 lakh on the manual option of the premium sedan and Rs 5.5 lakh on the automatic version.
Maruti Kizashi is going to be second on the list of premium cars, which have not been capable of gaining sales in the Indian market, the first being Maruti Grand Vitara.
In actual fact, just like Vitara, the premium sedan Kizashi is now going to be pulled in only on definite orders.
“India comes home in a Maruti Suzuki”, whereas this title fits the Japanese firm wholly considering the sales estimates and the top 10 most sold-out cars of the nation; Maruti has not been capable of recording its attendance in the premium section.
The company’s attempts to come forth of the entry level vehicle producer figure and setting up itself in the premium section has not been productive until now.
Whilst the company has 5 top bestsellers and has recorded an increase of 85% during the last month (October 2012) only time will tell if the company can launch itself in the premium section.
