Nissan’s pocket friendly brand Datsun had started production of on-DO sedan in Russia.
Manufacturing will be done at Togliatti plant that sees a partnership between the Renault-Nissan Alliance and AVTOVAZ.
Approximately, more than 5,000 employees are said to be involved in the production of the Datsun on-DO. Special trainings are given to the supervisors and shop managers to get themselves trained to Alliance Production Way principles.
The first vehicle rolled off the production was celebrated with a small ceremony. During the ceremony Vincent Cobee, global head of Datsun and member of the AVTOVAZ Board of Directors, said: ”Today our plans have become reality.
The start of Datsun on-DO production here at the AVTOVAZ plant in Togliatti is the pinnacle of the Datsun project in Russia and the result of months of collaboration and hard work. Datsun is coming to make the Dream of purchasing a foreign car for the first time a reality for our Russian customers. Our brand provides Access to worry-free ownership experience as well as Trust by ensuring product reliability and transparency in services provided. The Datsun on-DO is a new choice for up-and-coming aspirational customers in Russia looking for new, high-quality, modern cars from a Japanese brand. I am confident that Datsun on-DO will be a success and I would like to thank our partner, AVTOVAZ, for the effort that has made this day possible.”
Bo Andersson, president of AVTOVAZ, added: “The launch of Datsun cars is a big success story for AVTOVAZ. I am proud of the contribution made during the Datsun on-DO’s development and especially the way our engineers have been able to work with their Japanese colleagues. By benefiting from the manufacturing experience of our partners in the Alliance and by virtue of working so well together, AVTOVAZ is stronger and more competitive. I am convinced that our employees are ready to reach the ambitious goals we have set.”
Datsun on-Do sedan was designed at the state-of-the-art Nissan Design Center in Atsugi, Japan. And it is specifically meant for Russia.
Engineers were drawn from Russia and Japan to better understand the driving and weather conditions of the country.
Nissan had priced it at 329,000 Roubles.
Datsun on-DO will start accepting orders at 25 dedicated Datsun brand dealerships in key regions of Russia from the second half of July. Sales to commence by end of the summer.