Wednesday, March 3, 2021
Indian Drives
No Result
View All Result
No Result
View All Result
Indian Drives
No Result
View All Result
Home Featured

Fiat comes up with “focused dealer network” strategy to gain market share

by indiandrives
in Featured, Latest News
0 0
0
0
SHARES
8
VIEWS
Share on FacebookShare on Twitter

With International Automobile Manufacturers wanting a slice of the emerging markets in India, Fiat Motors, has come up with a new strategy to have between 80 to 100 solo car dealers spread across nearly thirty five cities across the length and breadth of India. Senior Vice President of Fiat India, Enrico Anastasio, stated that this move was milestone in Fiat’s underlying strategy to increase its share manifold in the Indian market.

Fiat proposes to augment its market share to 1.5 percent with a dedicated dealer network, stated Anastasio. He also said that new variants and newer models would hit the Indian roads soon. It would be noteworthy to mention here that Fiat sold approximately 18,000 units which could roughly translate to 0.07 percent of the Indian market which has a whopping demand of 2 million vehicles. The Fiat Punto has increased its market share as compared to last year despite it being priced at just over Rs. 7 lakhs, which is a bit high for this particular sport look segment.

Fiat comes up with "focused dealer network" strategy to gain market share

The second Cafe, a Fiat specialty, has also begun with the timely launch of the Fiat Punto Sports edition in Pune. Incidentally, Maharashtra and particularly the smaller towns in this state have a history of being loyal to the Fiat range of models. The Cafe concept also helps in creating and enhancing the brand image of Fiat.

Another feather in Fiat’s cap is its interesting tie up with Chevrolet to launch vehicles like Jeep. The new variants of different models and with a tie up with Chevrolet should keep the dealers happy to cater to all segments in the automobile market in India.

Anastasio clarified that Fiat was in no hurry to increase the inventory of the its independent dealer network as it would prefer to focus on creating a stable and viable network. What is Fiat’s gain is Tata Motor’s loss as nearly 25 Tata Motors dealers have confirmed their desire to have independent showrooms set up to partner with Fiat.

Tags: Fiat India plans 80-100 dealerships in the next 18 monthsFiat Punto Sports edition in Pune
Previous Post

Ford Endeavor Launch in India Delayed

Next Post

Mahindra Aerospace's GippsAero successfully completes first flight of GA 10

Next Post

Mahindra Aerospace's GippsAero successfully completes first flight of GA 10

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Archives

Recent Posts

  • BMW X3 xDrive30i SportX Variant Launched In India: Prices Start At Rs 56.50 Lakh
  • Latest News From Indian Automobile Industry:Tata Safari, Mahindra Scorpio, Strom R3, Hyundai Alcazar
  • Honda CB350 RS Launched In India At Rs 1.96 Lakh: Bookings For The Motorcycle Commences
  • Hyundai Alcazar Name Confirmed For Upcoming 7-Seater SUV: Global Debut Soon
  • Strom R3 Electric Car Bookings Open – Fully Electric 2-Door 2-Seater With Sunroof

Categories

Indiandrives.com

© 2020 Indian Drives

Navigate Site

  • Auto Expo 2020
  • Aston Martin
  • Audi
  • Bentley
  • BMW
  • Buyers Guide
  • Car Comparison
  • Chevrolet
  • Driving Tips
  • Events
  • Featured
  • Ferrari
  • Fiat
  • Force
  • Ford
  • Great Wall Motors
  • Harley Davidson
  • Honda
  • Hyundai
  • Isuzu
  • Jaguar
  • Kia
  • Koenigsegg
  • KTM
  • Lamborghini
  • Latest Cars
  • Latest News
  • Lexus
  • Mahindra
  • Maruti Suzuki
  • Maserati
  • Mercedes Benz
  • MG Motor
  • Mitsubishi
  • New Car Reviews
  • Nissan
  • Peugeot
  • Porsche
  • Range Rover
  • Renault
  • Rolls Royce
  • Skoda
  • Tata
  • Test Drive
  • Auto Expo 2020
  • Toyota
  • Kia
  • Upcoming Cars
  • MG Motor
  • Used Car Reviews
  • KTM
  • Volkswagen
  • Isuzu
  • Volvo
  • Harley Davidson
  • MG
  • Great Wall Motors

Follow Us

No Result
View All Result

© 2020 Indian Drives

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In